‘A VISIONARY, VISION IS SCARY, COULD START A REVOLUTION, POLLUTIN’ THE AIRWAVES’ — EMINEM

DID YOU KNOW LAUREN…?!?

Woman in blue dress standing on a riverside pathway with city skyline background.

…leveraged losing 100+ lbs. multiple times since 2013 alone, to humanize, educate and explain data fidelity and quality in a palatable manner across varying levels of understanding and audiences…THE ULTIMATE DIPLOMATIC ALCHEMIST!

…hopped on the cookie dough craze in 2017 to showcase the AdTech company’s ability to expose both Raw Log-Level Reporting (cookie dough) and Fully-Baked Reporting (cookies) data cuts when Google consumed the ecosystem. Lauren is known for her ingenuity and memorable qualities to say the least, and leveraged this strategy that also doubled as a raffle/CRM play at agency-wide presentations and large-scale conferences

…can draw comparisons to healing trauma, learning to train through CrossFit, AdTech, disparate sets of logic, AI/ML, data quality and media efficacy at a holistic 3P level

…co-created a product based on a client need to bridge online and offline data points that decreased CPA by 94%; was invited to present the solution at the Financial Brand Forum in Las Vegas in April 2019 

‘AIN’T NO SUNSHINE WHEN SHE’S GONE’ — BILL WITHERS

DID YOU KNOW LAUREN…?!?

Person posing on a waterfront with city skyscrapers in the background at night.

…has 100% rebooking rate as the TRAUMA TRANSLATOR™

…white-labeled hot sauce for swag that doubled as the most well-attended Lunch & Learns nationwide and a reminder to put the AdTech pixel on all media placements. A portion of the proceeds from the pallet-sized hot sauce purchases were donated to supporting Firefighters in San Diego

Tune in to the WHY GO PROJECT POD to hear all the stories behind this LIT AF swag!

…is a natural-born leader, trendsetter and trusted advisor; being stopped in the street/airport/store etc. to ask where to buy something she’s carrying/wearing etc.…some of the inspiration for Merch With A Purp ™

…has been bringing for-profit and nonprofit organizations together for over two decades

…is a lingophile - a person who loves language and words and ‘gives a F about an Oxford Comma’... breaking through the noise, bringing new brands to market since 2000; garnering an engaged audience since the AIM away messages days and Facebook OG since Oct 2004

Tune in to the WHY GO PROJECT POD to hear all the Talk Nerdy to Me MADWoman stories...