why go PROJECT 

TRANSFORM YOUR LIFE THROUGH

THE art & Science OF CONNECTION 

LEARN. UNLEARN. EDUCATE. EMPOWER. ELEVATE


anxiety antidote™ Events — coming to a city near you!

🌊 KEYNOTE & MOTIVATIONAL spEAKER 🌊Merch🌊 🌊WORKSHOPS 🌊Nonprofit🌊 🌊 experiential events 🌊 STrategic CONSULTANT & Fractional c-suite advisor 🌊Stress Effect 1:1 mentorship🌊 GLOBAL HOW-ARE U HEALING® ecosystem & RESOURCE HUB

Inspired by Pearl Jam’s Why Go and CEO/Founder, Lauren’s four-decade transformative, jaw-dropping journey — A purpose-driven enterprise organization and Global Healing Ecosystem [Re]defining the human experience through the lens of trauma and a holistic view of wellness — the Art & Science of Connection. Biohack an embodied comeback with nervous system literacy — we can’t change or solve for what we don’t understand.

A prolific, ex-Advertising and Technology (AdTech) veteran and the ultimate trauma-informed connector, mentor, diplomatic alchemist, visionary, thought-leader, advocate, speaker and storyteller.

Host of the Trauma Translator™ Live & Pod, creator of Anxiety Antidote™ Events, Merch With  A Purp™, Trauma Translator™, Why Go Foundation, Trauma Translator™ After Dark, HOW-ARE U HEALING® Global Healing Resource Hub and more.

Lauren is breaking stereotypes, barriers to entry and baffling with brilliance on a global scale, by helping humans find inspiration, education and support to transform their lives through the power of connection!

CPTSD Alchemist, EX-ADTECHIE ON A TRAGICALLY FUNNY, TRAUMA-INFORMED, SOUL PURPOSE, MENTAL HEALTH MISSION

‘I USED TO BE ON AN ENDLESS RUN…BELIEVED IN MIRACLES ‘CAUSE I’M ONE…I’VE BEEN BLESSED WITH THE POWER TO SURVIVE’ — THE RAMONES

WHY GO NAMING RIGHTS SUBJECT TO ARTIST APPROVAL. WHY GO PROJECT AND/OR ANY OF ITS SUBSIDIARIES ARE NOT A SUBSTITUTE FOR THERAPY AND/OR PROFESSIONAL CARE. LAUREN IS NOT A THERAPIST OR COACH, BUT PROVIDES CONNECTION TO THOSE RESOURCES 

WHAT BEGAN AS [NOT ANOTHER 100+ LB.] WEIGHT LOSS JOURNEY, BECAME A JOURNEY OF ENLIGHTENMENT

Don't let the pink lipstick and blonde hair fool you — I’m  all business    


In my prolific 20 year AdTech career, I discovered a proclivity for making complex/abstract ideas palatable across varying levels of understanding and audiences. 

Now, I’m bringing that skillset to new audiences as the Trauma Translator™ — The Art & Science of Connection


‘SHE IS FAST, THOROUGH AND SHARP AS A TACK’ — CAKE

  • 'TRAUMA COMES BACK AS A REACTION, NOT A MEMORY'

    BESSEL VAN DER KOLK, M.D.

  • 'Don’t ask why the addiction, ask why the pain’

    Gabor Maté M.D.

  • 'Complex Trauma is like ‘the problem before the problem' a la 'the shirt before the shirt’ Jersey Shore Style'

    TRAUMA TRANSLATOR™ (LAUREN)

  • 'healing is just another word for finding new, healthy ways to solve for old problems'

    TRAUMA TRANSLATOR™ (LAUREN)

  • 'it's nothing as it seems, the little that he needs, it's home'

    Pearl Jam

[re]defining trauma


‘LIFE IS A LEMON AND I WANT MY MONEY BACK’ — MEAT LOAF

TRAUMA

stress that overwhelms one’s ability to cope

and/or

contradicts one’s world view

LEARN MORE HERE

WHAT IS A TRIGGER IRL?!

Woman in black outfit walking up outdoor steps, wearing platform heels, with long blonde hair.

CATCH 

THAT

LAUREN

FRIEDMAN 

ENERGY

DROPPIN’ KNOWLEDGE LIKE KRS-ONE

‘‘SON, SHE SAID HAVE I GOT A LITTLE STORY FOR YOU…’ — PEARL JAM

‘MY TRUTH IS CRAZIER THAN ANY TALE I COULD EVER DREAM UP’

HEAR ALL THE STORIES BEHIND THE SLOGANS & MORE…

TESTIMONIALS

‘50,000,000 [LAUREN FRIEDMAN] Fans Can't Be Wrong’